Mark L. Goldberg
There are several ways to grow your small business. Using social media in addition to traditional marketing communications is his 21st century solution for increasing brand awareness and attracting customers to your doorstep.
If your business is an online marketer, its front door could be a Main Street retail store or website.
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Learning Revolution advises: Deadrite Park created a tree of wisdom that shows how content marketing can be used to generate leads and keep current customers engaged.
make a plan. The first step is to create a social media plan that defines your goals and the tools you need to carry out that plan. You may need to get advice from a social media specialist, but planning trumps action.
Use Pinterest to demonstrate your knowledge. Start a board for your company and create pins that position you as a knowledge leader in your segment.
Create a webinar Another way to share knowledge and show leadership is by planning and conducting online webinars. An easy way to generate leads.
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Press releases increase credibility. Traditional daily newspapers, weekly community presses, and social media press releases have a credibility that advertising and promotional tactics do not, providing business reach that advertising cannot.
update websiteKeeping your website up to date is very important. Buyers click on the next competitor when the information seems outdated. Keep your blog up to date. Blogs are important because they provide knowledge and guidance that increases brand awareness.
Cut it short, please. Not all messages have to be New York Times length, which is 4,000 words. It should be short, say 500-1,000 words, to grab your audience’s attention. Perfect size for a snack that you won’t get tired of reading.
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Use landing pages for special events and promotions. If you have a special event or product line expansion to help grow your business, create a special landing page for that promotion. If you’re planning an event (for example, his 25th anniversary of the business), use a landing page to differentiate your event from regular business.
Use Facebook to engage your followers in a conversation. This is a great way to share information and knowledge. It is also a place to show your face for business. You, your team, your business location, or your team working in the field or at a trade event.
LinkedIn is business to business. This site will help you connect and grow with your professional network. It is a lead generation vehicle.
Twitter is here now. Share the latest information with your current followers and potential customers. Learning how to use hashtags can help spread your news on the Twitter network.
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Video is the best way to get your message across. With YouTube, you can reach new and existing customers with better messages than static messages. why? Capture and retain your audience’s attention longer. Display sells. Showing how you do your job increases understanding and credibility.
Google Business Profile: Having a business profile is the first stop on the buyer’s journey because it instantly provides the information buyers need. The who, what, and where reviews that drive visitors to your website.
Email marketing is not dead. With all the attention on social media, don’t forget to use email marketing to stay in touch on an ongoing and regular basis. You’re not a pest when you’re providing valuable information that drives buyer action. Applying automated marketing tools to your system makes communication easier.
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Podcasting helps with engagement and retention. More than a third of American adults listened to podcasts last month, and they tend to be younger, wealthier and more educated than the average population. (Learning Revolution) This tool isn’t for everyone, but you can educate yourself to become a podcaster.
Don’t forget analytics. I want to focus on results. We started by making a plan. Finish with analysis and refocusing if desired. Why did you create the content? What is its purpose? Did it reach your intended audience? How effective was each tactic you chose in reaching your target audience and inviting them to action? Metrics are the other side of the objective equation. If you don’t understand if and how the tactics work, they are just a financial waste of your business.
Contributor: Marc L. Goldberg, Certified Mentor, www.capecod.score.org, 508-755-4884. capecodscore@scorevolunteer.org Source: “His 7 Great Ways to Create a Healthy Work Environment,” Catilin Nobes, 18 May 2021, Achiever.
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