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Here's how Cape Cod businesses use social media and online tools.

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Mark L. Goldberg

There are several ways to grow your small business. Using social media in addition to traditional marketing communications is his 21st century solution for increasing brand awareness and attracting customers to your doorstep.

If your business is an online marketer, its front door could be a Main Street retail store or website.

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Learning Revolution advises: Deadrite Park created a tree of wisdom that shows how content marketing can be used to generate leads and keep current customers engaged.

make a plan. The first step is to create a social media plan that defines your goals and the tools you need to carry out that plan. You may need to get advice from a social media specialist, but planning trumps action.