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Business Opportunities Bloom in Sandwiches

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Sandwich — Rich Lonstein’s Traffic Island is bursting with color — bright red, yellow and pale pink flowers weave through the lush native vegetation that lines each junction.

Gardening enthusiast Lonstein spent hours burrowing onto Adoption Island across from the Post Office in East Sandwich. He said he hopes that early in the spring he will work on planting annuals and the native plants will continue into the fall.

“I get over 100 compliments a day,” said Lonstein, manager of the town’s annual Traffic Island beautification program.

On a recent Sunday morning, East Sandwich's Rich Ronstein waters a traffic island at the intersection of Route 6A and Quaker Meetinghouse Road, East Sandwich.

Launched in 2005, the program is under the Parks Department of the town of Sandwich. The Parks Service is also responsible for maintaining town grounds, flowerbeds, cemeteries, and visible public areas, and works with local businesses to maintain the island.

About 28 traffic islands have been adopted by companies such as BJ’s Lawncare and Landscaping, Cafè Chew and Sandwich Women’s Club. Participation in the program is free, but business owners are required to decorate their islands with flowers, shrubs and greenery.