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7 ways your landing pages can transform your business

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Opinion holder entrepreneur You are the contributor.

Whether you’re a blogger, an e-commerce store owner, or a marketing director for a Fortune 500 company, your website goals are much the same. It’s about converting visitors into customers.

But how do you do that? The answer is on the landing page. A landing page is any page on your site that allows a visitor to perform a specific action, such as signing up for an email girlfriend newsletter, buying a new product, or starting an adventure with a brand.

Landing pages are a great way to generate leads and convert visitors into customers. If you don’t optimize your landing pages for conversions, you’ll struggle to convert visitors into leads. Here are seven best practices for creating high-performing landing pages for your business.

Related: 10 Rules You Must Follow to Create Effective Landing Pages

1. Focus on the optimal customer experience

It’s easy to get carried away with optimizing your landing pages for search engine optimization, but you have to remember that your customers are human. Your focus should be on creating the best possible experience for your users as they visit and navigate your page.

Ask yourself what you need to read or see to buy. All text and images should be placed according to what you know about your customers’ behavior and interests.

2. Create clear, compelling headlines and leverage subheadings

Headings are the first thing visitors see when they land on your page. Make sure your headline is clear, interesting, compelling, and makes them want to know more. Then write a few different subheads for each section of the page — one for each paragraph or image, to help the reader understand what’s going on in that area without lengthening or repeating. increase.

3. Include high-quality, attention-grabbing images or videos

First impressions matter. That’s why the big, prominent graphic at the top of the landing page, the hero image, is very important. This is the first thing a visitor sees and can be the difference between staying on your site or leaving.

Hero images should incorporate colors, fonts, and design elements that complement your brand’s visual identity. But remember that the most important part is getting and keeping attention.

Related: 10 Tips for Creating Landing Pages That Convert the Most Prospects

4. Make the most of positive social proof

Social proof is the psychological phenomenon in which people assume that the behavior of others reflects how they should behave in a given situation. It can take many forms, including testimonials from customers of e-commerce sites, celebrity endorsements of products and services, and ratings and reviews from other consumers.

It can be one of the most powerful forces driving conversions, especially in the form of testimonials from other customers who have found success with your product or service. If you can include a photo next to your testimony, even better!

5. Use multiple transformation mechanisms on your page

Having different ways for users to convert to your landing page is essential. For example, in addition to making it easier to click a call-to-action button, you can also offer other options for users who prefer to fill out a form or contact them by phone. Think about the transformations you need and how to accomplish them as easily as possible.

6. Enhance your landing page with a chatbot or live chat agent

Add a live chat feature to your landing page so users can get real-time answers to questions about your product or service before they make a purchase. Consider hiring an outsourced team of chat agents to improve your landing page performance and generate more leads.

7. A/B testing is the key to landing page success

A/B testing, or split testing, creates two versions of a web page and compares conversion rates over time to see which performs better. This is very helpful when trying to optimize conversions. This method allows you to iteratively improve your site’s performance by making small changes and seeing how they affect user behavior on your website.

Conclusion

A landing page is the primary gateway for potential customers to access your product or service. A landing page promotes a specific product or service and encourages visitors to take immediate action. But creating a landing page that drives sales requires more than just putting copy and images on the page and doing your best.

If you don’t have landing pages that convert, you’re missing out on sales. This list of actionable tips will help you create high-converting landing pages that get results.

Related: How to write landing page copy that connects with customers

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