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creative ways to market your business

SAS-16 Digital Marketing - Articles - STYLE - Inline01

1. Create a website

It may seem obvious, but if you haven’t established an online presence with your website yet, now is the time. Without a sleek, responsive website that gives you a complete picture of your business, services, and products, you’re missing countless leads. Most importantly, your website makes it easy for existing and potential customers to contact you and find out where you are if you have a store or office for consumers. I can.

2. Set up a free Google Business Profile

Ranking your business organically in Google search results can be a daunting task, but there are shortcuts that work especially well for small businesses with a local customer base. Setting up a verified Google Business Profile. By completing these very quick and easy steps, you’ll be in control of how your business appears on Google Maps and Google Search Engine Results Pages (SERPs). Creating a Google Business Profile not only makes it easier for customers to find your business, but building a verified profile with a clear call to action and customer reviews builds trust that your business is legitimate. can be given to people.

3. Start a Blog to Drive Customers to Your Website

By blogging about your industry, you can establish yourself as a thought leader and drive organic traffic to your website from search engine results. Focus on a relevant topic that your target audience might be interested in, and create a meaningful call to action (CTA) at the end of your article to entice them to take the action you want them to take. That might be by subscribing to your blog or clicking on a major product page.

4. Digital Audio Advertising

One of the best ways to target your ads and maximize your return on investment is through digital audio ads. In moments when your listeners are immersed in music or podcasts related to your business or product, it’s the perfect way to get your message to exactly who you want thanks to advanced targeting features. Your ads may be shown to people who are walking, driving, or walking their dogs. During these screen-free moments, people are more likely to pay attention to your ads.

5. Ask customers to review your business

Like great products and services, great ideas for promoting your business start with your customers. Because the customer’s opinion is most important. In fact, 95% of his consumers report looking at reviews before purchasing a product. Ask your most loyal and satisfied customers to leave positive reviews on sites like Yelp, Google Reviews, OpenTable and Facebook to give new customers the confidence they need before making a purchase.

6. Develop your brand personality on social media

Another obvious but important step in engaging your audience and giving your brand or business personality. Being active on social media shows that you are present and ready to interact, but choose your platform wisely. For example, Instagram and Pinterest are great when your product is consumer-facing and eye-catching. Twitter is great for large brands that need a voice to engage with their audience. On the other hand, setting up a Facebook business page can be a great all-around tool for keeping your customers and prospects up-to-date with your business and entertaining them with real-time content. don’t try to do everything. You spread yourself too thin and just struggle to keep your account fresh.

7. Advertise on social media

Having a strong social media presence is one thing, but advertising on your network of choice is another. Social media advertising is easy, affordable, and targeted, regardless of who your audience is, where they are, or how much they want to spend. Similar to Spotify ads, social media sites such as Facebook, Twitter, LinkedIn and Instagram let you easily target your audience by demographics and interests.

8. Encourage customers to refer friends and family

Got a happy customer? Every time a referrer generates a sale, we provide a digital referral code that can be used to refer friends and family to your business in exchange for incentives such as free gifts and discounts. Studies show that leads generated from referrals have a 30% higher conversion rate than leads generated from other marketing channels.

9. Create a podcast

Podcasts are a great way to spread the word about your business while educating an engaged audience on industry topics. A successful podcast requires consistency, energy, and the ability to elevate your content enough to acquire and retain an audience. Sound quality and delivery are important. We recommend investing in the right podcast software or using a reputable recording service before uploading your podcast to a popular audio streaming service like Spotify. Promote your podcast on your website and social channels, ending every episode with some kind of her CTA (e.g. a link to a landing page where listeners can take advantage of promotions) to bring in new clients and customers.

The most effective podcasts include guest conversations that bring a fresh perspective to each episode. This could be, for example, an industry thought leader, or a local business owner talking about their career.

10. Drive Customers to Your Website with Google Pay Per Click Ads

If you have the budget, consider creating a pay-per-click (PPC) campaign with Google Adwords. A well-constructed PPC campaign, especially one managed in conjunction with a solid organic SEO strategy, can go a long way in launching new campaigns and introducing your brand to new audiences. You pay each time a user clicks on your ad, so once they land on your website, you need to give them every opportunity to convert.

11. Create your own YouTube channel

YouTube is the second largest search engine after Google, making video platforms one of the best ways to reach new prospects for your business. In your video, provide a demonstration of best practices (think “how-to” guides and “best techniques”) and an end-to-end for converting viewers who need more help or want to buy. You can include a CTA. If you add a link to your website’s landing page in your comments and monitor your traffic with Google Analytics, you can track the number of leads generated from your channel.

12. Promote your expertise through webinars

If you want to establish yourself as an expert in a particular field, we recommend offering free webinars. The webinar will bring people interested in what you have to say, possibly related to what you have to sell, to talk about you, your brand, and of course the subject at hand. When someone signs up for a webinar, we can collect contact information, such as email address, for future opt-in campaigns.

13. Promote with video

As with audio streaming services, advertising on video streaming services can help you reach the audience you’re looking for based on demographics and interests while immersed in relevant content. For example, when you advertise with your videos on YouTube, you get access to real-time analytics. This includes data about who is streaming what and for how long. As a result, you’ll know exactly how much you’re spending per 1,000 views (CPM). This new paradigm allows small businesses with the resources to easily create video ads without having to meet the rates of traditional TV ads and running out of budget.

In addition to audio ads, advertisers can also create video ads on Spotify to increase their chances of conversion. Our video ads help listeners who are actively browsing the app to discover new music and podcasts.

14. Harness the power of influencers

Influencer marketing offers a valuable shortcut to reaching engaged audiences on social media. Finding the right influencers requires research and a deep understanding of your social media audience, but if you can find the right people to promote your product and endorse your brand on your own highly active channels, the ROI will increase. It can be substantial. First, we recommend consulting with an influencer marketing agency to identify a list of suitable candidates.

15. Advertise in Online Publications

Another way to ensure that your ads reach the right audience is to place banner ads in online publications where your target audience matches you. For example, if you are promoting cruise her line of adventures, you should advertise on the inspiring cruise her blog or on specific pages of digital travel publications that feature cruising. This type of context marketing is very effective. This is especially true when pairing a good call to action with a conversion-optimized landing page.

16. Write an e-book

Another business exposure idea that will help you establish yourself as an expert in your field is writing an e-book. Your e-book could be giving the consumer brand new content or editing and repackaging evergreen blog posts to bring it all together in his one place and available offline. I can. Either way, your e-book should provide more value than a single blog post and should be actively promoted on your website and other marketing channels as an incentive for users to sign up for your blog or newsletter. there is.

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There is rarely a single solution for increasing brand awareness and sales. Each of the marketing techniques recommended on this list can lead to positive results, but a multi-pronged approach that makes sense for your business is always more likely to succeed.

Spotify Self-service advertising platform It can be a game changer for all businesses, regardless of size or age. Her user-friendly Ad Studio allows you to create, manage and report on your campaigns. Set marketing goals, effectively target audiences, customize audio ads, and track campaigns in real time.

If you run a small business and are looking for an even more unique way to promote your latest products and services, check out Spotify’s small business advertising solutions.